Pop-up ads experienced a remarkable ascension in the late 1990s and early 2000s, initially offering a seemingly easy way for marketers to reach a vast audience. Driven by their immediate visibility, these intrusive displays became ubiquitous across the internet , generating substantial income for publishers and vendors. However, user annoyance rapi

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Online advertising networks have emerged as a powerful tool for achieving these objectives. These networks present a vast user base, allowing businesses to strategically focus on specific demographics, interests, and beha